Rapetón approached Attomo Studio with a clear yet complex challenge: deliver high-quality, multi-format content during one of the busiest weeks of the year — the Latin Grammys. This wasn’t a typical production. The activation would take place at the private Rapetón House, a space hosting some of the most prominent VIP artists and showcasing emerging talent in Latin urban music. Every moment had the potential to go viral, and there was zero room for error.

With limited pre-production time, a high-profile guest list, and a fast-paced content cycle, Rapetón needed a team that could execute flawlessly under pressure. Beyond just filming and editing, the project demanded real-time uploading, creative decision-making on the fly, tight coordination between an on-site and remote team, and delivery of fully edited, social-ready content within hours — not days.

Rapetón also needed a workflow capable of managing multiple media types at once: long-form interviews for YouTube, short-form snippets for Instagram and TikTok, photographic documentation for carousels, and recap videos capturing the energy of the event. All content had to be captured in a consistent style, edited quickly, and published in alignment with Rapetón’s brand voice and visual identity.

In essence, this was a live content studio built for music culture — compressed into two days, with the visibility of a global event.