+5000
Leads
$8
Cost per Qualified Lead
+200
Appointments
How Filomena’s Bean Coffee attracted qualified franchise leads and expanded its brand presence across South Florida with Attomo Studio
Filomena’s Bean Coffee partnered with Attomo Studio to attract new franchise investors through creative ads, storytelling, and smart automation.
Content Planning, Email Automations, Graphic Design, Paid Ads, Photo Production, Podcast Production, SMS Automations, Video Editing, Video Production
The Challenge
Filomena’s Bean Coffee had become a beloved local brand, known for its warm atmosphere and artistic identity. As it began franchising, the challenge was clear: how to translate that local magic into a scalable digital campaign capable of attracting serious franchise prospects.
The brand needed to communicate its unique cultural and emotional value, while also presenting a professional and profitable business model. Every ad, landing page, and message had to balance warmth and trust with clarity and performance.
Additionally, the process needed to be automated and measurable, ensuring every lead was tracked, followed up, and nurtured efficiently.
Our Solution
Attomo designed a full Franchise Expansion Marketing System through The Ultimate Marketing Formula framework.
We created:
High-performing video ads highlighting lifestyle, values, and profitability.
Automated lead funnel connected to Attomo Connect for tracking, follow-ups, and analytics.
Email, WhatsApp, and SMS sequences nurturing prospects step-by-step.
Franchise landing page showcasing the story, investment details, and direct application form.
Performance dashboard to measure ad spend, CPL, and conversion to qualified applicants.
Each element was built to reflect Filomena’s human essence — while optimizing for performance and scalability.
The Results
The franchise expansion campaign quickly gained traction, generating a steady flow of qualified leads and serious investor interest. The system now runs seamlessly, nurturing prospects from initial awareness to booked meetings — all through automation and storytelling that truly represents the brand.
Filomena’s has successfully opened new franchise territories across South Florida and continues to attract interest from potential partners every week. With a solid digital foundation and consistent creative strategy, the brand is now positioned for long-term, scalable growth.
Sebastián & Carina | Founders of Filomena's Bean Coffee
Why They Needed a Fully Connected Franchise Marketing System
When Filomena’s began franchising, Sebastián and Carina wanted partners who could translate their brand’s authenticity into a digital experience that converts.
With Attomo, they built a marketing engine that reflects who they are — artistic, warm, and human — but structured to grow with precision and consistency. The result is a franchise expansion model that continues to scale organically, powered by creative storytelling and smart automation.
“We tried different strategies before, but nothing brought results like Attomo's system. Once they implemented their formula, we started getting qualified leads consistently — and most importantly, appointments with serious prospects. It changed everything.”
— Carina, Co-Founder of Filomena’s Bean Coffee